The days when business was all about the bottom line are long gone. Businesses who are still in the old modality of ‘sell, sell, sell’ are finding it harder to turn profits and that is because fundamentally they come from lack.
How is this? Surely businesses are out to make money not have a lack of it? You see, so many business owners buy into the conditioning that we have a bad global economy, money is tight and the customers are not buying. What rubbish!
Let’s see who isn’t buying into the hype.
Did you know that globalisation of markets, seismic shifts in global politics and rapid rise of new technology-based industries in the latter half of the century all brought an explosion of opportunities for the creation of more multi-million dollar fortunes?
In 2008 a study entitled the ‘World Wealth Report’ from Merrill Lynch and Capgemini estimated that the:
Number of millionaires (people whose wealth, without that of their primary dwelling, exceeds $1m) at over 10 million
- An increase of 6% over the previous year.
- The number of ‘super-rich’ millionaires, those people whose assets exceed $30m
- Showed an increase of nearly 9%.
In fact it has been shown that through the ‘recession’ there were more millionaires made in one year than in the previous ten years!
But hang on a minute? This is when we were made to believe the so called ‘recession’ was taking hold. Not only is this culture of super-rich expanding rapidly, it is embracing an entirely new global breed of wealth holder. The Wealth Report showed that the established bastions of personal wealth, namely Europe and the US, were no longer in the lead. According to the World Wealth Report, the rate at which new millionaires are being created in Europe and North America has slowed significantly, instead the growth looked like this:
- India grew by 22.7 %
- China grew by 20.3 %
- Brazil grew by 19 %.
Making the change
Yet it is not just these ‘super rich’ individuals who have bucked the trend of buying into the hype and conditioning of lack. What has emerged is the changing face of business – the entrepreneurial revolution.
This is where the only people who are being successful are those who choose to make a difference by creating new and different forms of business. It is all about those people who live the values of contribution and service to others; they emerge from the population in demand of something better and become leaders because they perceive opportunities available and are well-positioned to take advantage of them. An entrepreneur perceives they are among the few to recognize or be able to solve a problem for customers.
One type of entrepreneur that makes long lasting change is the Social Entrepreneur. A social entrepreneur is motivated by a desire to help, improve and transform social, environmental educational and economic conditions.
Key characteristics of social entrepreneurs that are highly effective, include ambition and a lack of acceptance of keeping the ‘status quo’ or accepting the world ‘as it is’. They are driven by an emotional desire to address some of the big social and economic conditions in the world, such as poverty and/or educational deprivation, rather than by the desire for profit. Social entrepreneurs always seek to develop innovative solutions to global problems that can be copied by others to elicit change.
It is not just our businesses evolving but our whole planet is part of the Universal shift and it is those men and women who choose to live through the high frequency of contribution and service to others that will emerge as the new leaders of the new economies. The low frequency of the Industrial revolution is thankfully coming to an end, the Entrepreneurial revolution is how human kind will succeed and evolve an abundant planet Earth.